Most jewelry artists are known for a specific look. Think David Yurman and you know there will be twisted sterling silver involved in every piece. Bankable and something customers come to depend on. But what about an artist just starting out? Should you stick to a particular look or design or should you branch out and have a wider field of possibilities? This is something I'm working through myself. In the early 2000s when I first started making jewelry, I followed the herd. Doing the easy stuff - the stuff I saw on other shop sites and at craft fairs. The problem is, I don't want to be known for stuff you can get at craft fairs. I don't buy or wear that kind of jewelry and making it doesn't appeal to me. So. I need to define my style and therefore my customer. In doing so, that means I can jettison some of the fussy/cutesy stuff that used to be in my line at first. Also, I can identify a particular type of jewelry that will help bolster that style to the cu
The world of artisan jewelry is a highly crowded one. This blog is a window on that world, my process and the things I've learned trying to run a small, handmade business on the internet.