Skip to main content

Promotion

So that's my next step. Promoting my Etsy shop. One of my customers has done some of this for me, but that can't be the only thing. So I need to come up with a plan. Clearly this could be a full time job (and when would I make new things??), but I'm not sure I want it to be. I think I'd like this to be part time, which means I need a part time 'day job', but that's another post.

My first step was to add Google Analytics to my shop. That way I can track comings & goings and spot trends etc.

Second I've uploaded a feed to Google Base...so I will theoretically come up in shopping searches on Google. This has yet to prove useful, but I'll give it time.

I've also submitted an application to an Etsy team and I hope that I can learn quite a bit from the more experienced folks there.

One thing I still need to decide on with my graphics package is a web graphic. My dilemma is how big or small it should be. I have a very small ad banner already, but this one will be different. Bigger and more geared for a vertical or sidebar presentation on blog or website. Must decide.
Labels:

Comments

Post a Comment

Popular posts from this blog

Jewelry Making Tools

Part of the mystique of jewelry manufacture is the tools. I admit it, I love new tools. I love good tools. Finely worked tools that have special and often obscure purpose. Sometimes I just go through catalogs looking at stuff and wonder what the hell a person does with such a gadget. I remember spending a lot of time as a little girl at my dad's workbench, messing with his tools (lord help me if I misplaced any). A while back while on a visit to my folks' house I spied dad's coping saw (frame saw/jeweler's saw) in his workshop and told him I coveted it. He laughed and said I could buy one for about $10 at Lowes. He's right of course, but that old one looked sweet. My own tool collection is modest and consists largely of the inexpensive variety. Until this craft starts to pay off, I can't justify the expense when money is put to better use buying materials (Christmas is coming and you never know what Santa will bring – Lindstrom, hint hint). But every ...
4 comments
Read more

Paid Advertising

It's been something I've been contemplating for months now as it seems I get more and more lost in the sea of online jewelry sellers. I've read every online handbook, marketing blog, thread, website and tip sheet I can stand, have been doing as they preach and it hasn't made a difference. Views at both shops are low no matter how I massage my descriptions, keywords and tags or participate in the venue's SEO efforts. Direct emailing didn't work out. Optimizing the way this blog is seen by Google hasn't made a noticeable change, although that does take some time I'm told and I could be condemning it prematurely. Back when it was available to the individual, Google Base didn't work. Participating in online fashion and shopping communities hasn't made a dent. Tapping into online communities in which I am a member, but not as an artist hasn't worked either. Ditto my consignment efforts that I was so excited about. Plus there's the whole t...
4 comments
Read more

Less than a week

Lately I've been devoting my time to producing work for sale in a spa that's opening soon. It's tough to know what will sell ahead of time in this market, so I'm making a variety of things (many photos posted to my portfolio here). This means my online shops have been quiet and nothing new has hit them for a while. If business takes off, I'll know better where to spend my time, but for now it's tough filling all the mouths. Here's some shots of some new things for the spa - I just love my little hang tags and stuff. I'm using 26ga brass wire to hold them onto the bracelets and stuff. Kind of funny and I don't know that I'll continue, but I was at a loss the other day and duh - I'm the Wire Smith for heaven's sake. Anyway...I'm off to my mom's. She's helping me make a bracelet display for the spa.
3 comments
Read more