My husband said something that stuck with me. Yeah, go figure. Seriously. He said the last bastion of good packaging is in luxury goods. Remember your first iPod...or iWhatever? The box, the way it was placed inside the box which was heavy and beautifully made. The accessories were cleverly placed and the whole look and process of discovering your new toy was pretty special. It helped you feel good about buying such a spendy item. The presentation reinforced the luxury status of the Apple brand. It's exclusive, but in a good way. The receiving should be a continuation of the joy of purchasing. I had a similar experience when I ordered a camera tote bag from a small, specialty designer. It came in a lovely presentation box with tissue, ribbon and a note. By extension I felt privileged and appreciated. And who doesn't love that? As part of any business that sells a tangible thing, I needed to plan my packaging strategy. I looked at lots of pictures. Evaluated options. W...
The world of artisan jewelry is a highly crowded one. This blog is a window on that world, my process and the things I've learned trying to run a small, handmade business on the internet.