A little post about branding

Branding is important. Having a consistent look and feel to your work, your identity as an artist and in how you present your work is part of having your own business. It can be a little tough, but once you've got your logo and colors and associated motifs, that's enough, right?

Maybe.

Lately I've been trying to develop a routine with my business - to do at least one thing a day to promote or create or interact with other people in craft or home businesses.

The other day I decided to work on packaging since what I had was running low and I wanted something more distinctive. That led me down a tangent, let me tell you! Part of what I need are stickers and while looking at my current logo documents, I did a bit of a refresh. Nothing too drastic, but definitely an improvement. Check it out!

became 

It's subtle, but I think it's important and I didn't catch it in my first go-round with logo design. A professional probably would have, but 'what do you want for nothin'?' as they say. It stands out more with these that include additional text -

When I decided to use lower case in the, it needed to be consistent. Otherwise it looks like a mistake. So now I'm going through and updating all of my banners and icons and avatars. That ended up with me changing up the look of the Etsy shop, too. Check it out!! It took some time out of my day, but it's also kind of fun and I hit on some cute ideas for stickers!

And you know what else it did? It got me recharged. I felt just awesome about my work and what I was doing with it. Even though I don't yet have people banging down my door, I will. There are women out there like me who don't like fussy jewelry and darn it, they just need to find me.

So take a look at your brand...how is it doing? Is it just sitting there or is it working for you? If not, maybe a little shake-up will refresh not only your look, but your enthusiasm for your art.