Branding is important. Having a consistent look and feel to your work, your identity as an artist and in how you present your work is part of having your own business. It can be a little tough, but once you've got your logo and colors and associated motifs, that's enough, right? Maybe. Lately I've been trying to develop a routine with my business - to do at least one thing a day to promote or create or interact with other people in craft or home businesses. The other day I decided to work on packaging since what I had was running low and I wanted something more distinctive. That led me down a tangent, let me tell you! Part of what I need are stickers and while looking at my current logo documents, I did a bit of a refresh. Nothing too drastic, but definitely an improvement. Check it out! became It's subtle, but I think it's important and I didn't catch it in my first go-round with logo design. A professional probably would have, but 'wh...
The world of artisan jewelry is a highly crowded one. This blog is a window on that world, my process and the things I've learned trying to run a small, handmade business on the internet.